Redesigning Money

The design firm Dowling Duncan is proposing to redesign the American dollar bills. As the website states, "Dowling Duncan wants to renovate America's image abroad." The idea is so that America can show their great aspects and show the world their accomplishments. Also instead of having the old landscape bill, the new one is portrait, which is easier to hand over showing the amount of the bill. The different colours are also designed to help recognise each different colour and amount that it is.




(http://www.fastcodesign.com/1662135/could-a-dollar-bill-featuring-obama-repair-the-uss-image-abroad)

The one dollar bill.

The thinking behind this redesign is clearly stated on the note. The first African America president, Barack Obama is shown on the front. "These bills are designed to be educational and inituitive. The images and text "offer insight into America's heritage."
The graphic elements have been used to assemble this design by using a combination of text and imagery. There is the photo of Barack Obama's head shown in a tone of blues and blacks. The solid blue colour is used at the bottom, then turned into a light shade into nearly white. The text used on the note, informs the users with information about the picture and shows clearly that its the United States money.